As an IT/IS manager, I consider a cloud CRM system offered by a reputed vendor to be the most appropriate choice. The cloud solution for the CRM system has several advantages that allow one to choose favor of it. A cloud CRM system is a service for managing business processes, which a client can access from anywhere in the world where there is the Internet and from any device. It does not require installation: connect to the network, open a browser, log in to a personal account, and get started (Bourgeois et al., 2019). Cloud CRM solutions help to manage business competently and sales, control the work of employees, conclude profitable deals, increase sales and profits of the company, and provide information support to customers in case of problems.
One of the advantages is that cloud CRM has diverse and rich functionality. They are used to manage the sales funnel, tasks, and deadlines, maintain, and form a single customer base, provide visual analytics to the manager, and integrate with email, website, social networks, and messengers. If some necessary functionality is missing, it can be added and modify the CRM system so that it fully meets the needs of the company (Claybaugh et al., 2022). It is impossible to get a complete package of services initially since all companies are different, and each requires its CRM system content.
Another advantage of a cloud CRM system is the security of data storage, which is essential for every company. The probability of data disclosure by the cloud CRM system provider itself is excluded since each company values its reputation (Claybaugh et al., 2022). In addition, the software provider will always be ready to help solve any issues that arise, to deal with problems with the software, since after connecting to it, this is a mandatory point of work.
The third advantage is that the cloud CRM system is paid monthly depending on the selected tariff and the cost of it is low. The variety of tariffs provides an opportunity for companies to choose the most suitable option based on the actual needs of the organization. Access to the cloud CRM system is carried out at any time, from anywhere in the world where there is the Internet, and from any device (Bourgeois et al., 2019). Even when not in the workplace, employees can log into the CRM system and see some changes or make them in real-time.
References
Bourgeois, D., Smith, J., Wang, S., & Mortati, J. (2019). Information systems for business and beyond. Open Textbooks. Web.
Claybaugh, C., Reychav, I., & Fui-Hoon Nah, F. (2022). Relational and technological assessment of CRM providers: A multifactor study. Journal of Computer Information Systems, 1(1), 1-10.