Where does your brand fall on the continuum of Web 1.0 → Web 2.0 → Web 3.0?
The continuum of Web1.0, Web 2.0, and Web 3.0 is not complicated to understand. Web 1.0 was defined as a kind of a readable platform with several limited interactions that could be possible between sites and web user. For example, online chat is used to exchange words. Web 2.0 turned out to be a kind of a writable platform for users with the possibilities to facilitate the interactions between users and sites. At this stage, the developers could entrust the creation of information to their users, promote personal improvement, and increase the number of customer self-services (O’Reilly 5). Online chat becomes the place where people exchange information and emotions, share video and photos, insert links and suggestions.
Finally, the era of Web 3.0 is characterized by the creation of an executive platform within the frames of which the interactions between computers is possible. At this stage, it is not enough to promote the interactions between people and computers. It is necessary to create the standards and requirements and make the program interpret and choose information according to people’s demands. Online chats are organized on the requirements defined by a user, and a program could choose the representatives that are more interesting for conversation or meet other important characteristics.
Which platform does a better job encouraging you to further explore artists that you may not be aware?
Regarding the opportunities people have today, it is hard to make a right and the only choice among the existing variety of digital music services. The comparison of the peculiarities of Amazon’s Prime Music and Spotify is my personal challenge because I was an admirer of Amazon during several years, and now, I support the ideas offered by Spotify. The selection process seems to be easier and more attractive at Spotify than at Amazon.
It is not easy to find a song of an unpopular artist at Amazon, and Spotify introduces complete catalogs of different artists and their song. The navigation at Spotify is easier in comparison to Amazon. Still, it is necessary to underline that a user has more search options at the same time on Amazon. Anyway, the simplicity and variety of options offered by the developers of Spotify seems to be more attractive than the opportunities offered by Amazon’s Prime Music.
Should consumers have concerns about their privacy when it comes to marketers implementing Web 3.0 programs?
The peculiar feature of Web 3.0 is the possibility to make searching processes easier and more convenient for users. The web search should be based on the local results. Still, such opportunities are possible in case people share the required portion of information via their cell phones, laptops, and other devices. Programs could offer users the results that could be more interesting and appropriate for them. Still, such exchange of information could touch the question of privacy and raise the discussion about whose, who have to control information online. The latest Amazon projects discussed at classes show that the privacy concerns could be solved and explained. Still, it is hard to close the issue and prove that no threats to personal information offered online exist.
How is the Internet of Things expected to affect marketing according to the Next Great Social Marketing Opportunity: The Internet of Things article?
Nowadays, the majority of “physical things” have been transformed into their analogs that are “social things” due to the existing social marketing opportunities (Bonner par.4). The Internet of Things creates the opportunities and applications that could focus on social access management and the development of frictionless physical experiences. In other words, the main impact that could be observed is the possibility to save time, make choices, and underline the main issues easily without any privacy concerns.
Bonner, Clinton. “The Next Great Social Marketing Opportunity: The Internet of Things”. Convince&Convert. n.d. Web.
O’Reilly, Tim. “Design Patterns and Business Models for the Next Generation of Software.” O’Reilly. 2005. Web.